Link Building with Guest Posts and Directory Listings. Link building can be an extremely effective and useful method of increasing SEO, yet can be tricky to execute manually. Guest posting is one of the best methods to build links, as it allows you to reach out to a larger audience and get valuable backlinks.
1. Reach out to industry influencers
Guest blogging is a great way to reach new audiences and build relationships. To maximize the process and maximize results, it is important to do extensive research before reaching out to influencers.
Beginning by searching blogs that accept guest posts in your niche, create a list of potential prospects and begin reaching out! Send a personalized email that has a catchy subject line. You could also mention one of their blog articles as supplementary information.
Next, you should include internal and external links and a bio box containing your website address. This will help with SEO and authority building. Nofollow tags prevent Google from penalizing your bio box for spammy links.
Monitor comments and social shares after your guest post is live. Responding to reader comments shows your readers you care what they have to say; responding may lead to additional opportunities in the future! You can also track traffic from guest postings using the OptinMonster referrer detection feature within Google Analytics dashboard.
2. Find relevant blogs
Successful blogs, and the companies that support them, are interested in what their audience cares most about. They understand that audience challenges, frustrations and needs drive traffic; additionally they know their readers don't want information delivered via blog posts - Have a peek at this website rather they want something actionable that helps solve real world issues.
So when searching for websites to pitch guest posts on, try finding ones relevant to your target audience. Depending on how established your brand is, tools like Ahrefs' free backlink checker may help you discover high-quality sites with relevant audiences; once found, analyze their content to determine popular topics on those platforms.
You can gain insights into the types of content that have been successful in the past by using tools like Oktopus and Digg. Remember that all writing must be grammatically accurate and provide value to readers. Otherwise, it is best to avoid guest posting.
It is also important to check that the website you are writing on allows you to link to both internal and outside content for a more in-depth knowledge of your readers. However, you should only do this if it is contextually appropriate.
3. Offer something in return
Guest posting on other websites will allow you to get your content in front of their audience while also receiving a link back to your website. A quality backlink will boost your search engine rankings, and direct targeted traffic to your website. Be careful when selecting websites to submit content to.
Make sure your guest post is engaging and valuable to readers by including links or embedding videos that engage them. You should encourage them to share the post on social media or leave a comment. This will help build trust between author/reader and create future opportunities. Include links to your contact page or any other relevant pages with more information about your company, products or services offered.
If you are unable to secure a guest post on a popular website, reach out to people you know with blogs or websites in your niche and offer something in exchange for guest blogging; such as free products or services for their backlink.
4. Reach out to the blog's audience
Guest posting is a great way to expand your audience and reach as a writer. However, it's important to research the audience on the blog you're going to post on so that your content will resonate with readers. Be careful of posts that appear too promotional, as they may not resonate as well with readers.
A blog's acceptance of do-follow or non-follow links is also important. Do-follow links are more beneficial for SEO efforts. If unsure, Semrush tools can help provide answers.
Be wary of spammy sites when searching for guest blogging opportunities. These websites will publish your article in exchange for a fee. This is against Google's guidelines on quality and could harm your search engine rankings. Reputation X does not use such sites in its reputation management services and advises others not to either.
Once you have identified a blog which accepts guest posts reach out to the editor and introduce yourself as an author biographer. Include your name, website URL, and email address. You may also need a headshot.